TWO-PART COURSE:
Brand Protection & Supply Chain Integrity
Executive Development Programs from the Eli Broad College of Business at Michigan State University.
Get ahead of changing brand protection and supply chain strategies
Session 1: Strategic Approach to Brand Protection and Security Chain Integrity
1:00-4:30p ET – October 31, 2023
Session 2: Applied Practices of Brand Protection and Supply Chain Integrity within Pharma
1:00-3:00p ET – November 7, 2023
Participants Will Learn:
- Increase understanding of brand protection
- Improve awareness of product counterfeiting and its associated issues
- Identify and describe principles of a total business solution for brand protection
- Recognize key components of an effective brand protection program
- Understand how opportunity feeds brand infringement
- Appreciate how risk shapes brand protection programs
- Improve knowledge regarding options for protecting brands
- Realize how brand protection strategies are implemented in practice
- Discover nuances of brand protection in the pharmaceutical industry
- See the value of an evidence-based, proactive, strategic and comprehensive approach to protecting intellectual property
Who should attend?
Pharma Industry professionals with a direct connection (oversight, strategy, execution, etc.) to brand protection, supply chain management, quality & supply chain security
Complete 70% of the course and receive a Certificate of Completion from the the Eli Broad College of Business at Michigan State University.
How much is the course?
- The investment required for Rx-360 Members is $1500.
- Non-Members will be $3000.
The course will be led by Professor Jeremy Wilson, PhD – Learn more about Jeremy here.
